Case Study

📘 Case Study: Brendan Backstrom (LowBackAbility)

✅ Client Overview

Client: Brendan Backstrom (LowBackAbility)
Industry: Fitness Coach

Brendan partnered with Clipson to get more exposure online and help more people heal their lower back. As a fitness coach specializing in lower back rehabilitation, Brendan needed a strategic content approach to reach and educate people suffering from back pain, positioning himself as a trusted authority in the space.

📹 Example Videos

Highlight reels showcasing Brendan's top-performing short-form content.

Example Video 1

Example Video 2

Example Video 3

Results (First 60 Days)

34M

Total Views

Across all platforms

872,153

Total Likes

Audience engagement

2,028

Total Content

Pieces published

7,206

Total Comments

Community interaction

83,837

Total Shares

Virality & reach

2.57%

Engagement Rate

Performance metric

📌 Strategy & Execution

🎯

Educational Content System

We developed a content strategy focused on valuable, educational content that addressed common lower back pain issues. Each video was designed to provide actionable insights, exercises, and tips that positioned Brendan as a trusted expert while helping viewers solve real problems.

🎬

High-Volume Content Distribution

Our team repurposed Brendan's long-form fitness content into engaging short-form clips optimized for TikTok, Instagram Reels, and YouTube Shorts. With over 2,000 pieces of content published in 60 days, we created consistent visibility and built a strong content library.

🎯

Goal

Our primary goal was to drive Brendan's audience directly to his own profile and training program. Through strategic call-to-actions, compelling captions, and value-driven content, we successfully funneled viewers from viral short-form content into Brendan's main social profiles and training programs, converting attention into engaged followers and program participants.

🔚 Conclusion

In just 60 days, ClipSon helped Brendan Backstrom achieve over 34 million views and nearly 900K likes, establishing him as a leading voice in lower back rehabilitation. The campaign successfully reached people in need of back pain solutions, with high engagement rates showing the content resonated deeply with the target audience. This growth demonstrates the power of strategic, educational content marketing for fitness professionals.

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